Meet Our Team

Behind every successful financial platform are the people who understand that spreadsheets aren't just cells and formulas—they're the foundation of smart financial decisions. Our team brings together decades of experience in finance, technology, and education.

Zelda Fitzpatrick

Chief Financial Officer

Zelda started her journey analyzing budgets for small businesses back in 2008, right when the financial world was turning upside down. She discovered that most people weren't failing because they lacked money—they were struggling because they couldn't see where their money was actually going.

15+ years in financial analysis and consulting
Former senior analyst at three major Australian banks
Developed our core spreadsheet methodology
Published researcher on personal finance management

How We Work Together

We're not your typical finance company. While others focus on complex investment strategies, we believe the real power lies in understanding your numbers at the most basic level. Our team works remotely across Australia, but we gather quarterly in Wollongong to share insights and test new approaches.

Practical First

Every tool we create gets tested with real budgets and real challenges

No Jargon Zone

If we can't explain it simply, we probably don't understand it well enough

Continuous Learning

Finance changes, technology evolves, and so do we

Real Solutions

We solve problems that actually exist, not ones that sound impressive

Quincy Blackwood

Lead Developer

"The best financial tools are invisible. People should focus on their decisions, not figuring out how to use our software."