Our Story: Building Financial Clarity

From a simple idea in 2018 to empowering thousands of Australians with practical spreadsheet skills for better financial management. This is how venatrixytrix transformed personal finance education.

2018

Foundation Year

The Beginning: A Kitchen Table Vision

venatrixytrix started when our founder, Rhiannon Caldwell, noticed a massive gap in practical financial education. People had access to complex financial tools but couldn't use basic spreadsheets to track their own budgets. Working from her kitchen table in Wollongong, she began creating simple, effective tutorials that actually made sense.

                  First Workshop
                
                  Hosted our inaugural spreadsheet budgeting workshop for 12
                  local residents at Wollongong Community Centre

                  Core Philosophy
                
                  Established our belief that everyone deserves simple,
                  practical tools for financial management

2021

Growth Phase

Expanding Reach: Digital Transformation

The pandemic changed everything. What started as in-person workshops evolved into comprehensive online courses reaching across Australia. We discovered that people everywhere shared the same struggles with financial organization – they just needed the right guidance and tools.

                  Online Platform Launch
                
                  Developed our first comprehensive digital course series,
                  reaching over 2,000 students nationwide

                  Community Building
                
                  Created support forums and peer learning groups that continue
                  to thrive today

2025

Present Day

Today: Leading Financial Education

Seven years later, venatrixytrix has become Australia's go-to resource for practical spreadsheet financial management. We've helped over 15,000 people take control of their finances through our proven methods. Our approach hasn't changed – we still believe in keeping things simple, practical, and genuinely helpful.

                  Advanced Courses
                
                  Offering specialized programs in business budgeting,
                  investment tracking, and retirement planning

                  Future Planning
                
                  Developing mobile-friendly tools and expanding our course
                  offerings throughout 2025

What Drives Us Forward

Our values aren't just words on a wall – they guide every course we create, every student interaction, and every decision we make. We believe financial education should be accessible, practical, and genuinely empowering.

Practical Learning

We focus on skills you'll actually use, not theoretical concepts that gather dust.

Clear Communication

Complex financial concepts explained in plain English that everyone can understand.

Student Success

Your financial confidence and skills matter more than our course completion rates.

Meet Our Leadership Team

The passionate educators and financial experts who guide venatrixytrix's mission to make spreadsheet mastery accessible to everyone.

Rhiannon Caldwell

Founder & CEO

With 12 years in financial education, Rhiannon believes that everyone deserves simple, effective tools for managing their money. She started venatrixytrix after seeing too many people struggle with unnecessarily complex financial systems.

Marcus Vega

Head of Curriculum

Marcus brings 15 years of spreadsheet expertise to venatrixytrix's course development. His background in both corporate finance and adult education helps create courses that are both comprehensive and approachable.